B2B client side platform
for ride-hailing
UX DesignUX ResearchB2BMVP
Role
UI/UX Designer & Researcher
Overview
Muvcorp is a product aimed to businesses that hire the hail-riding services from the muv app. To be able to offer control and oversight to company managers, an MVP for an admin-like platform for trips is offered to these companies.
Challenge
How can we prioritize a super fast delivery while mapping out the priority in which we should tackle pain points for our clients? The challenge was to prepare an MVP as fast as possible and use our insights for future planning and improvement of the business platform.
1. Fast delivery (MVP)
MVPs can be messy as they need to be done as fast as possible, how can we leverage our design knowledge to quickly deliver?
2. Understanding clients (and users)
Understanding clients might seem easy and logical but can we document their needs for the future as well?
3. Pain points importance & priorities
Can we map the priorities and back our decisions with data?
4. Current platform
The current platform was lacking on every level, it was basically a concept
The process
We started designing with a lot of assumptions that were passed under correction with insights from client interviews we quickly procured in a span of a few days. Approval from stakeholders was given to green light the process and with all the information we gathered we ended up with a roadmap taking into account what should be prioritized in the future and why.
1. Client Interviews
Quick interviews with clients to validate assumptions and gather insights.
2. Stakeholder agreement
Alignment with stakeholders to green light the process.
3. Fast prototyping
Rapid iteration on prototypes based on learnings.
4. Saving hours on every side
The current platform was lacking on every level. We didn't even have a sign in flow and many things were handled by our engineers.
5. Roadmap and insight
We developed a roadmap with prioritized improvements based on our findings.
The Result
The MVP resulted in 3 basic flows; The sign In, Trip Request and Manager permits. This allowed us to offer the minimal features possible to hold the service into a nice packaged platform that didn't need a lot of interventions from engineers.
Impact
As not as visually appealing as it might seem, the project was a success. Marketing was able to sell the package much better and we were able to augment trips in every company that hired the service.
Conclusion
With interviews we realized the priorities to offer users the best possible outcome. With workshops we found the customer service department had a lot of insights and we used this data to give form to Muvcorp's basic ground structure.
Finally, we developed a Design System that will be easy to maintain in the long run as it is simple and effective for the proposed needs.
All in all, Muv's team has learned that digital products are like living beings, they require maintenance and constant study and Iteration.
