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Making a website with enhanced visuals

InstagramWeb DesignBrandingDiscovery

Client

Hotdrop

Role

Product Designer

Location

IN, USA

Tools

Miro, Figma

Overview

Hotdrop is a social music discovery app that helps anyone discover new music. The team wanted to get ready with a presentable website that would allow to showcase the product as well as the people behind it.

HotDrop website

Communicating a brand

By making a website that easily communicates the brand, reaching out to people and investors alike was easy as cake.

hotdrop Final Design 1

My process

My process consisted on exercises that would make the founders ponder over their brand and decide their overall attitude and tone of voice. This would help me understand their mindset. With workshops and a few meetings we were able to agree on an outcome. The clearer the vision over the brand, the easier it is for designers to do amazing work.
Brief

Testimonial

Max Goldberg

Max Goldberg

CEO @ HotDrop (Techstars 22)

“Soledad is a passionate UX designer who assisted my company in establishing our early-brand identity through various workshops and interviews. Soledad offers an arsenal of tools/strategies to founders who are looking to deeply connect with their customers/users. With such promising signal early in her career, I couldn't recommend Soledad enough to companies searching for that high-ROI hire.”